In December 2019, Facebook, Inc. introduced a new wordmark for the company, one that’s independent of the branding of its namesake service.
The new logo uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app,” the company says.
Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. The new logo was designed in-house with Dalton Maag and Saffron. Prior to this logo’s usage, the company used the normal Facebook logo. Facebook itself continues to use the former logo.